Trump Media & Technology Group Corp's stock surged 14.61% in pre-market trading on Wednesday, following the company's announcement of its expansion into financial services and the launch of a new fintech brand called Truth.fi.
The company revealed plans to invest up to $250 million, to be custodied by Charles Schwab, into various financial products and services. These include customized SMAs, customized ETFs, Bitcoin and other cryptocurrencies, as well as crypto-related securities. Trump Media expects to roll out these Truth.fi offerings throughout 2025.
The substantial investment into the fintech space has fueled investor optimism, driving the significant pre-market rally in Trump Media's shares on Wednesday.