Canada Goose Looks to Drive Desirability with Marketing Push -- Market Talk

Dow Jones

2024/11/07

0942 ET - Canada Goose plans to ramp up it marketing spending to bring attention to its collections. The company says that higher marketing investments "increasing desirability for our versatile collection through focused marketing and improved distribution." Canada Goose expects this to drive demand and also traffic, and so far, the executives say on a call that it has shown some green shoots of success, which is positive sign in a tighter consumer spending environment. (adriano.marchese@wsj.com)

(END) Dow Jones Newswires

November 07, 2024 09:43 ET (14:43 GMT)

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