1419 ET - Nike's struggling stock presents a buying opportunity for investors, though they should be warned they're unlikely to see returns right away, Baird analysts say. They point out in a research note that Nike topped consensus EPS estimates in F2Q, while CEO Elliott Hill promoted a renewed strategic focus on ramping performance-based innovation, improving segmentation and returning to a full-priced marketplace across channels. "More aggressive--but necessary--fiscal 2H25 reset actions could weigh on short-term investor confidence, but we believe will set the stage for a product-led inflection beginning F2026E and strong share appreciation potential once the market discounts recovered margin/earnings," they write. Nike is off 1.1% and down 30% year-to-date.(connor.hart@wsj.com)
(END) Dow Jones Newswires
December 23, 2024 14:19 ET (19:19 GMT)
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