Myer Holdings (ASX:MYR) will relaunch its loyalty program by the end of the year after its shareholders voted in favor of its proposed merger with the Apparel Brands business of Premier Investments (ASX:PMV), the Australian Financial Review reported Thursday, citing Executive Chair Olivia Wirth.
The merger will expand Myer's footprint to 783 outlets, including Apparel Brands' Just Jeans, Jay Jays, Portmans, Dotti, and Jacqui E labels.
The relaunch of the loyalty program is among Myer's top agenda as the company aims to capture important consumer behavior data to generate more sales.
Myer did not immediately respond to a request for comment by MT Newswires.
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