Allbirds Sees Top-Line Growth Returning in 4Q25, Citing Marketing Initiatives -- Market Talk

Dow Jones

03-12

1849 ET - Allbirds's outlook includes a return to top-line growth in the fourth quarter of 2025 as the company's initiatives take hold, CEO Joe Vernachio says on a call with a analysts. The sustainable shoe and apparel maker, which cut its cost structure by over $20 million in 2024 as it reduces its store footprint, expects its marketing, products and changes to its international distribution model to deliver results in the back half of 2025 and into 2026, the executive says. Overall, the company's redefined marketing strategy, which includes a new campaign with actor Stanley Tucci, is expected to expand brand awareness, increased traffic and boost conversion, Vernachio says. Allbirds shares rise 2.9%, to $6.34, in post-market trading. (sabela.ojea@wsj.com; @sabelaojeaguix)

(END) Dow Jones Newswires

March 11, 2025 18:49 ET (22:49 GMT)

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The sustainable shoe and apparel maker, which cut its cost structure by over $20 million in 2024 as it reduces its store footprint, expects its marketing, products and changes to its international distribution model to deliver results in the back half of 2025 and into 2026, the executive says. Overall, the company's redefined marketing strategy, which includes a new campaign with actor Stanley Tucci, is expected to expand brand awareness, increased traffic and boost conversion, Vernachio says. Allbirds shares rise 2.9%, to $6.34, in post-market trading. (sabela.ojea@wsj.com; @sabelaojeaguix) \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  March 11, 2025 18:49 ET (22:49 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Allbirds Sees Top-Line Growth Returning in 4Q25, Citing Marketing Initiatives -- Market Talk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nAllbirds Sees Top-Line Growth Returning in 4Q25, Citing Marketing Initiatives -- Market Talk\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2025-03-12 06:49</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<pre>\n \n</pre>\n<p>\n  1849 ET - Allbirds's outlook includes a return to top-line growth in the fourth quarter of 2025 as the company's initiatives take hold, CEO Joe Vernachio says on a call with a analysts. The sustainable shoe and apparel maker, which cut its cost structure by over $20 million in 2024 as it reduces its store footprint, expects its marketing, products and changes to its international distribution model to deliver results in the back half of 2025 and into 2026, the executive says. Overall, the company's redefined marketing strategy, which includes a new campaign with actor Stanley Tucci, is expected to expand brand awareness, increased traffic and boost conversion, Vernachio says. Allbirds shares rise 2.9%, to $6.34, in post-market trading. 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The sustainable shoe and apparel maker, which cut its cost structure by over $20 million in 2024 as it reduces its store footprint, expects its marketing, products and changes to its international distribution model to deliver results in the back half of 2025 and into 2026, the executive says. Overall, the company's redefined marketing strategy, which includes a new campaign with actor Stanley Tucci, is expected to expand brand awareness, increased traffic and boost conversion, Vernachio says. Allbirds shares rise 2.9%, to $6.34, in post-market trading. ","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4146":"鞋类","BIRD":"Allbirds, Inc."},"translate_title":"Allbirds预计2025年第四季度营收将恢复增长，理由是营销举措——Market Talk","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"BIRD":1},"content_text":"1849 ET - Allbirds's outlook includes a return to top-line growth in the fourth quarter of 2025 as the company's initiatives take hold, CEO Joe Vernachio says on a call with a analysts. The sustainable shoe and apparel maker, which cut its cost structure by over $20 million in 2024 as it reduces its store footprint, expects its marketing, products and changes to its international distribution model to deliver results in the back half of 2025 and into 2026, the executive says. Overall, the company's redefined marketing strategy, which includes a new campaign with actor Stanley Tucci, is expected to expand brand awareness, increased traffic and boost conversion, Vernachio says. Allbirds shares rise 2.9%, to $6.34, in post-market trading. (sabela.ojea@wsj.com; @sabelaojeaguix) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  March 11, 2025 18:49 ET (22:49 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"code":"91000000","status":"200"}}}