MINISO Group Holding Limited (MNSO) saw its stock surge 7.67% in pre-market trading on Friday, following the company's positive financial performance and successful strategy in tapping into the booming ACG (animation, comics, games) goods market.

MINISO has demonstrated robust financials, with a remarkably high return on equity (ROE) of 28% and an impressive 70% earnings growth over the past five years, outperforming the industry average. This strong performance is a testament to the company's efficient management of shareholders' capital and its ability to generate consistent profits.

Another key factor driving MINISO's growth is its strategic focus on the ACG goods economy, which has emerged as a significant trend driven by the rise of interest-driven consumption, particularly among younger generations. MINISO has partnered with over 150 renowned IPs, including popular franchises like "One Piece" and the recently acclaimed game "Black Myth: Wukong," to offer a diverse range of ACG merchandise that resonates with fans' interests and passions.

This strategic approach has yielded remarkable results, with MINISO's ACG goods sales experiencing a 50% surge in the third quarter of 2024 alone. The company's ability to tap into this growing market and cater to consumer interests has proven to be a key driver of its success.