Monster Beverage Corp. (MNST) shares soared 5.93% in pre-market trading on Friday, February 28th, 2025, following the company's impressive fourth-quarter 2024 earnings release. The energy drink maker reported record net sales of $1.81 billion, driven by robust growth in the global energy drink category and strong demand across regions like EMEA, APAC, and Latin America.

The company's gross profit margin expanded to an impressive 55.3%, primarily due to reduced input costs and pricing actions. Monster Beverage highlighted sustained growth in the U.S. energy drink category, with a resurgence in the convenience channel. The company implemented a 5% price increase on select brands in November 2024, contributing to the margin expansion.

Looking ahead, Monster Beverage expressed optimism about the long-term prospects for its core Monster brand, particularly in key markets like China and India, where its affordable Predator energy drink lineup is gaining traction. The company's innovation pipeline for 2025 was also highlighted, with recent launches like Monster Ultra Vice Guava and Monster Energy Ultra Blue Hawaiian receiving positive consumer responses.