Sea Ltd (SE), the Singapore-based technology company, saw its stock soar 5% in Monday's trading session, outperforming the broader market. The company's strong e-commerce performance and innovative interactive features are believed to be the primary drivers behind this surge.

According to reports, Shopee, Sea Ltd's e-commerce platform, experienced a significant 7.5-fold increase in sales from local brands and small-to-medium enterprises (SMEs) during the recent 11.11 shopping festival. This success is attributed to Shopee's interactive features, such as live streaming and video content, which have gained popularity among consumers and sellers.

Industry analysts highlight the growing trend of live streaming and short video content as a new sales channel for local brands and SMEs. Shopee's live streaming feature, Shopee Live, is reported to have contributed significantly to this trend. The feature allows sellers to interact with customers in real-time, showcasing products and addressing queries, ultimately driving faster purchasing decisions.