Zeta Global Holdings Corp. (ZETA) stock soared 6.04% in the pre-market trading session on Wednesday, driven by strong demand for its AI-powered marketing platform during the crucial holiday shopping period.

The company reported a record-setting 108% year-over-year increase in usage of its Zeta Marketing Platform during the Cyber Five – the pivotal shopping days from Thanksgiving to Cyber Monday. Brands increasingly relied on Zeta's platform to deliver personalized marketing campaigns across all channels, aiming to drive better business outcomes and engage high-intent shoppers more effectively during this critical holiday season.

With consumer confidence at a 16-month high and many shoppers planning to start their holiday purchases in December, Zeta anticipates continued strong demand for its marketing platform. The company's ability to enable efficient, ROI-driven digital marketing is expected to be a key competitive advantage as marketers navigate evolving consumer behavior throughout the remainder of the holiday season.