WK Kellogg Co. (NYSE: KLG), the iconic cereal and snack brand, saw its stock surge in pre-market trading on Wednesday, driven by the company's third-quarter financial results and raised guidance for the full year.

In its Q3 earnings report, WK Kellogg announced that it was raising its adjusted EBITDA guidance for 2024, citing strong business performance and cost-saving initiatives. The company's positive outlook, coupled with its impressive profitability metrics, fueled investor optimism and sent shares soaring by 5.82% in early trading.

A key highlight from the report was WK Kellogg's return on equity (ROE) of 36%, significantly higher than the industry average of 14%. This metric demonstrates the company's ability to generate substantial profits from the investments made by its shareholders, underscoring its strong financial health and operational efficiency.