Levi Strauss & Co (NYSE: LEVI) stock surged 5.15% in pre-market trading on Wednesday following the company's impressive first-quarter 2025 results and strategic comments from CEO Michelle Gass on navigating tariff challenges.

The denim giant reported Q1 revenue of $1.53 billion, up 3.1% year-over-year, meeting analyst expectations. Earnings per share came in at $0.35, significantly beating estimates by 21%. The company's net income swung to a profit of $140.2 million, compared to a loss in the same period last year, with profit margins improving to 9.2%.

Adding to investor optimism, CEO Michelle Gass addressed concerns about the impact of tariffs on the company's operations. Gass stated that Levi's would implement "surgical" or carefully measured price adjustments in response to President Trump's tariff policies. She emphasized the company's strong brand power, which allows for strategic pricing moves, and highlighted Levi's flexible global supply chain spanning 28 countries. The ongoing "Project Fuel" initiative, aimed at optimizing operational structure and efficiency, further bolstered confidence in the company's ability to navigate challenges.