Vipshop Holdings Ltd. (VIPS) saw its stock soar 8.18% on Monday, following China's announcement of a shift towards an "appropriately loose" monetary policy to support economic growth in 2025. The move marks the first such easing of monetary stance since 2010, aimed at driving domestic demand and boosting consumption.
According to state media reports, China's Politburo meeting outlined plans to implement a more proactive fiscal policy and "unconventional" counter-cyclical adjustments. This policy shift boosted sentiment in Chinese stocks and e-commerce giants like Alibaba and JD.com, which rallied 5-7% in pre-market trading.
As a leading e-commerce player focused on discounted merchandise, Vipshop stands to benefit from the potential revival in consumer spending driven by the looser monetary environment. The easing measures are expected to spur economic growth and disposable incomes, boding well for e-commerce retailers catering to value-conscious shoppers.
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