Shares of Trump Media & Technology Group (DJT) surged 9.61% in pre-market trading on Tuesday, following the company's announcement of a strategic partnership with Crypto.com to launch a series of exchange-traded funds (ETFs) and exchange-traded products. This move marks a significant expansion into the financial products sector for the media and technology company, which is approximately 58% owned by former President Donald Trump.

According to the announcement, Trump Media & Technology is planning to introduce "America-First Investment Funds" through its fintech venture Truth.Fi, slated for launch in 2025. These ETFs will be made available through Crypto.com's broker-dealer, Foris Capital US, and will include digital assets as well as securities with a "Made in America focus" across various industries such as energy. The company also plans to launch these ETFs alongside a slate of Truth.Fi separately managed accounts (SMAs).

In a notable commitment to these new ventures, Trump Media & Technology revealed its intention to invest in both the ETFs and SMAs using its own cash reserves. This move not only demonstrates the company's confidence in its new financial products but also aligns its interests with potential investors. The partnership with Crypto.com suggests a focus on digital asset-related investment products, with Crypto.com providing backend technology, custody, and cryptocurrencies such as Bitcoin and Cronos for the ETFs. The funds are planned to be available internationally, including in the U.S., Europe, and Asia, subject to regulatory approval. Investors appear to be reacting positively to this diversification strategy and its potential to open new revenue streams for the company.