DoubleVerify Holdings, Inc. (DV), a leading software platform for digital media measurement and analytics, saw its stock plunge over 6.5% in pre-market trading on November 7, 2024, despite reporting robust third-quarter 2024 financial results.

The company achieved an 18% year-over-year increase in total revenue to $169.6 million, driven by double-digit growth across all three revenue lines: activation, measurement, and supply-side. Moreover, DoubleVerify reported an impressive 35% adjusted EBITDA margin, its highest for any third quarter on record, demonstrating the scalability and profitability of its business model.

However, the company's guidance for the fourth quarter and full-year 2025 raised concerns about the sustainability of its growth rate. DoubleVerify cited several factors that could weigh on its performance, including the gradual adoption of its measurement solutions on Meta's platforms, the impact of a core group of retail and CPG advertisers scaling back on ad spend, and the near-term effects of winning major enterprise clients like P&G and Google at competitive rates.