Affirm Holdings, Inc. (NASDAQ: AFRM) experienced a significant surge of 9.68% in trading on Wednesday, continuing its upward trajectory from the previous day. This remarkable increase comes on the heels of the company's announcement regarding a major expansion in its credit reporting practices.

The fintech company revealed plans to report all new pay-over-time loans to TransUnion (NYSE: TRU) starting May 1, 2025. This comprehensive reporting will include all of Affirm's pay-over-time products, such as the popular Pay in 4 option and longer-term monthly installments. While this new reporting won't immediately affect credit scores, it lays the groundwork for potential inclusion in future credit scoring models.

Investors have responded positively to this strategic move, interpreting it as a sign of Affirm's commitment to transparency and responsible lending practices. The expansion of credit reporting could potentially broaden Affirm's customer base and strengthen its competitive position in the fintech market. Additionally, TransUnion's research indicates that this initiative could boost consumer adoption of buy now, pay later services, with 53% of non-users expressing increased interest if such services could positively impact their credit scores. This positive outlook has contributed to the stock's impressive performance in the market.