Shares of energy drink maker Celsius Holdings, Inc. (CELH) plummeted 5.09% in Friday's intraday trading session amid speculation that the company may be targeted by activist investors.

According to reports, the stock price decline was fueled by rumors circulating that activist investors are potentially setting their sights on Celsius Holdings. While the exact nature and source of these rumors remain unconfirmed, traders reacted swiftly, driving the stock downwards.

Activist investors often take significant stakes in companies with the intention of pushing for strategic changes or operational restructuring. Their involvement can sometimes lead to management shakeups, divestitures, or other significant corporate actions.