Trump Media & Technology Group (DJT) saw its stock surge 5.03% in pre-market trading on Wednesday, following the announcement of its ambitious plans to diversify into financial services, with a focus on cryptocurrency and exchange-traded funds (ETFs).

The company, which operates the Truth Social platform, revealed on Tuesday that it had reached a binding agreement to roll out a range of retail investment products. This expansion includes plans for a series of ETFs aligned with former President Donald Trump's "America First" policies. The move comes on the heels of a preliminary agreement announced last month between Trump Media and Crypto.com, a digital asset platform, as well as Yorkville America Digital, an affiliate of investment advisory firm Yorkville Advisors.

Investors appear to be reacting positively to Trump Media's strategic pivot, which could potentially open up new revenue streams for the company. The planned investment products, including crypto-related offerings, are expected to launch later this year, subject to regulatory approval. However, it's worth noting that as of now, no ETF filings have been submitted to the Securities and Exchange Commission. As the company pushes forward with these initiatives, market participants will be closely watching for further developments and regulatory responses to Trump Media's expansion into the financial services sector.