Great Wall Motor's stock surged 5.27% in Tuesday's intraday trading session, outperforming the broader market. The automaker's shares rallied amid positive investor sentiment driven by the company's strategic shift towards the mass-market segment and plans for overseas expansion.
According to market analysts, Great Wall Motor is expected to focus more on the competitive mass-market segment next year, deviating from its previous emphasis on high-margin niche segments. This shift aligns with the company's plans to launch a new hybrid SUV in the first half of 2025 and a large off-road SUV in the second half, catering to the growing demand for affordable and fuel-efficient vehicles.
Additionally, Great Wall Motor's overseas expansion strategy, particularly in Latin America, has bolstered investor confidence. The company's Brazil plant is set to commence production in mid-2025, and it has already established a robust sales distribution network in the region, with 88 dealers in Brazil and 50 dealers in Mexico. Latin America is anticipated to become a key volume driver for Great Wall Motor's overseas sales in 2025.
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