Roku Inc's shares skyrocketed 5.07% in pre-market trading on Friday, fueled by buyout rumors and optimism surrounding the company's growth prospects in the burgeoning streaming market.

This week, analysts from Guggenheim and Needham highlighted Roku as a potential acquisition target for various entities, including The Trade Desk, big tech companies, and large retailers. The analysts cited Roku's valuable data on consumer streaming habits and ad-driven purchasing behavior as key assets driving potential suitor interest.

Beyond the buyout speculation, analysts also expressed confidence in Roku's ability to capitalize on the growing streaming industry. Despite recent challenges, Roku remains a leader in the connected TV market and is well-positioned to benefit from the increasing adoption of streaming viewership worldwide.