YouTube和Shopee合作在印尼推出一項在線購物服務

港股那點事

2024-09-19

格隆匯9月19日｜YouTube和電子商務平臺Shopee週三表示，將在印度尼西亞推出一項在線購物服務，並計劃在東南亞擴展該服務。這項名爲YouTube Shopping的服務允許用戶在YouTube上瀏覽商品後，通過Shopee的鏈接直接購買產品。該服務計劃在未來幾周內擴展到泰國和越南。被問及與Shopee的合作規模時，YouTube亞太區總監Ajay Vidyasagar表示，合作規模非常大，但拒絕透露具體數字。他表示，YouTube Shopping將“分階段、按順序”向Shopee以外的合作伙伴開放。

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