Release Date: August 08, 2024
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: How does Yelp view the evolving AI landscape and its potential impact on the company? A: Jeremy Stoppelman, CEO, expressed excitement about the AI landscape, highlighting Yelp's integration of large language models (LLMs) to enhance search and ad tech. He mentioned partnerships with emerging search engines like Perplexity, which use Yelp's local data. Stoppelman sees opportunities in data licensing and potential API applications, emphasizing the positive impact of the recent antitrust decision against Google on competition and innovation in the search space.
Q: Can you elaborate on Yelp's strategy regarding paid search and its impact on user engagement? A: Jeremy Stoppelman, CEO, explained that Yelp is focusing on driving projects through paid search, particularly Request-A-Quote, which saw a 35% increase in top-of-funnel metrics. Yelp is honing in on lead distribution to businesses with fewer reviews, which show higher responsiveness. The strategy aims to optimize ROI by targeting businesses most likely to change their behavior, such as increasing budgets or retaining services longer.
Q: What factors contributed to the EBITDA outperformance in the second quarter? A: David Schwarzbach, CFO, attributed the EBITDA outperformance to increased efficiency in marketing spend and capitalized software development projects. He noted improved results from marketing efforts and normal forecasting variances, such as healthcare costs. The reduction in expected paid search spend also contributed to higher EBITDA, reflecting Yelp's ongoing efforts to enhance business efficiency.
Q: How does Yelp plan to address the weakness in the Restaurants, Retail, and Other (RR&O) category? A: Jed Nachman, COO, acknowledged the pressure on RR&O due to macroeconomic factors and competition from food delivery platforms. Yelp is focusing on services opportunities within multi-location businesses, which currently account for only 20% of services revenue. Yelp has launched improvements to streamline lead handling and introduced a leads API for enterprise customers, aiming to capitalize on the recovery when consumer spending returns.
Q: What is Yelp's approach to balancing profitability and growth in light of macroeconomic conditions? A: David Schwarzbach, CFO, emphasized Yelp's commitment to a product-led strategy that enables margin leverage over time. While margins have increased, Yelp continues to invest in growth opportunities, such as tapping into off-Yelp traffic and enhancing ad tech. The company remains disciplined in evaluating trade-offs between top-line growth and EBITDA, aiming for long-term profitable growth.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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