PLBY Group (PLBY) shares were rallying Monday after the company received interest from Cooper Hefner-led Hefner Capital regarding an acquisition of the Playboy brand, Bloomberg reported, citing sources familiar with the matter.
Hefner submitted a non-binding proposal to PLBY's board for all of Playboy's brand assets, including its intellectual property, the report said. The proposal, which is subject to due diligence, involves forming a new entity to acquire Playboy's assets for $100 million in cash along with a 10% equity interest in the new entity, it added.
PLBY and Hefner Capital did not immediately respond to MT Newswires' requests for comment.
(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)
Price: 0.86, Change: +0.14, Percent Change: +18.80
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