Release Date: November 01, 2024
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: Chris, what are your thoughts on the current market conditions and expectations for the end of 2024 and into 2025? A: Christopher Marr, President and CEO, mentioned that the market is in a high beta environment with some weeks showing positive signs and others not. He emphasized the difficulty in predicting outcomes due to factors like interest rates and Federal Reserve actions, suggesting a week-by-week approach.
Q: Can you discuss the move-in, move-out reach spread for the quarter? A: Christopher Marr noted that the churn gap was negative 27.4% for the quarter.
Q: How are you balancing investments in price and marketing in the current competitive environment? A: Marr explained that marketing spend has grown about 10% year-over-year for the first nine months. The focus is on attracting high-quality customers willing to pay premium rates, with adjustments made weekly based on data analysis.
Q: Are you seeing any changes in customer behavior based on discounting strategies? A: Marr stated that customers attracted by significant discounts tend to have lower lengths of stay and higher credit issues. The strategy involves offering discounts based on local store inventory needs, recognizing that such customers may churn more quickly.
Q: What are your expectations for the New York market, given its recent performance? A: Marr highlighted that the New York MSA has tough comps but remains a strong market. He expects the supply impact in North Jersey to lessen next year, contributing to a stable performance without large swings.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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