Media Companies Get Advertising Boost Ahead of Election -- Market Talk

Dow Jones

2024-11-04

09:23 ET -- Political advertising ahead of the presidential election is lifting media companies' results. Local-TV operator E.W. Scripps says Monday that political advertising revenue helped boost revenue and was expected to beat previous guidance, while Fox's profit doubled on strength in political advertising and in its free streaming service Tubi. The New York Times, meanwhile, reported an 8.8% increase in digital advertising revenue, which it attributed to growth in open-market programmatic advertising.(ben.glickman@wsj.com; @benglickman)

(END) Dow Jones Newswires

November 04, 2024 09:23 ET (14:23 GMT)

Copyright (c) 2024 Dow Jones & Company, Inc.

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Local-TV operator E.W. Scripps says Monday that political advertising revenue helped boost revenue and was expected to beat previous guidance, while Fox's profit doubled on strength in political advertising and in its free streaming service <a href=\"https://laohu8.com/S/2BE.AU\">Tubi</a>. 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