Release Date: November 07, 2024
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: Bill, you indicated that national digital was strong, but national broadcast spot deteriorated. Do you think there's a shift in national to digital, and do you think national broadcast spot will ever come back? A: National digital was down over $1 million in Q3, but we expect it to plateau in Q4. National broadcast was performing better in Q2 but is pacing over 20% down in Q4. There is some shift from broadcast to digital, driven by election uncertainty. We expect broadcast to remain a cash cow business with a slow decline, not returning to growth.
Q: On the core broadcasting side ex-political, there was a sequential decline. Can you add some color on what you're seeing and the tone of local advertising? A: Ex-political, Q3 broadcast was down about 5%. We expect softness to continue due to national decline and election clutter. With the election behind us, we anticipate improvement in local advertising through the rest of the year and into next year.
Q: Regarding the SummitMedia partnership, were there any contributions in Q3, and when do you anticipate meaningful revenue contributions? Are there costs associated with this agreement, and what is the margin profile for the white label business? A: No material revenue in Q3, with a few hundred thousand dollars expected in Q4. Costs are mainly personnel-related. The margin profile for the media partnership division is slightly compressed compared to our overall digital advertising margins, estimated in the high teens.
Q: How does the recent shift in interest rates affect your approach to debt refinancing? A: We plan to do a variable instrument, likely a bank loan, in early 2025. Interest rates are expected to come down, benefiting our refinancing. As leverage decreases, we hope to reprice our spread in the future.
Q: On the Digital Advertising side, what specific ad formats or inventory are helping support growth? A: Growth is driven by social and video advertising improvements. Our social footprint and video advertising through platforms like YouTube are increasing. We are also seeing a recovery in core display ads on websites and mobile apps.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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