Release Date: November 06, 2024
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: Can you explain the trajectory of sales throughout the quarter and the factors affecting it? A: Andrew Madsen, CEO: At the end of July, we experienced a sudden drop in third-party delivery channel sales, which is significant for us. This, combined with wrapping on more aggressive promotional support from the prior year, impacted our sales. We pivoted to a new promotional strategy with new dishes and increased advertising, which improved Q4 sales and traffic trends. We are also working on regaining profitable traffic growth in the third-party delivery channel.
Q: What caused the sudden drop in delivery sales, and how are you addressing it? A: Andrew Madsen, CEO: We believe the issue was with our existing menu markup, which affected our visibility on the third-party platform's algorithm. We are testing alternative menu markups to improve our position and regain traffic.
Q: Can you elaborate on the guidance range for the fourth quarter and the factors influencing it? A: Michael Hynes, CFO: Effective pricing in Q4 will be just over 1%. The guidance range accounts for variability seen throughout the year, with room for upside as third-party delivery improves and momentum builds with new dishes. However, we also recognize potential downside variability.
Q: Regarding free cash flow generation, do you expect to be positive for the entire year of 2025? A: Andrew Madsen, CEO: With much lower capital expenditures expected to be under $15 million in 2025, we anticipate being free cash flow positive for the full year and carrying that forward.
Q: How did the promotional activities impact your sales and traffic trends? A: Andrew Madsen, CEO: The introduction of new dishes and increased advertising support, along with promotions like BOGO and kids eat free, have materially improved sales and traffic trends in Q4. These efforts have shown positive results even after the promotions ended.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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