(Bloomberg) -- Sea Ltd.’s e-commerce arm turned its first quarterly profit on an adjusted basis, a sign it’s holding its own against bigger Chinese rivals in Southeast Asian markets like Indonesia.

Net income for the company as a whole topped estimates at $153.3 million in the three months through September, according to Sea’s statement Tuesday. Analysts expected $128.6 million on average. Sales rose 31% to $4.3 billion, exceeding the average estimate of $4.1 billion.

The results alleviate some concerns about the prospects for online retail arm Shopee, which is trying to fend off competition from ByteDance Ltd.’s TikTok and Alibaba Group Holding Ltd.’s Lazada. The two Chinese companies have been implementing AI features including chatbots and other tools for sellers on their platforms, trying to erode Shopee’s dominance in the region’s e-commerce arena. Newer contenders like Shein and PDD Holdings Inc.’s Temu are also targeting Southeast Asia, a region of more than 675 million people where more shoppers are moving online.

Shopee’s adjusted earnings before interest, taxes, depreciation and amortization reached $34.4 million, following years of losses. Sea’s more-profitable gaming unit Garena has supported the company’s finances as it’s built out its e-commerce operations.

The volatile e-commerce market is reflected in Sea’s share price, which has more than doubled in 2024 after plunging for two years. Once one of Asia’s hottest e-commerce players that lost some of its steam, the company is now trying to convince investors of its long-term earnings potential.

Despite fierce competition, Sea has raised the commissions it charges merchants in many core markets by about a third since the start of the year. The hikes, which bring Shopee’s fees far above its rivals, show that Sea is confident it can attract and retain merchants, helped by the e-commerce pioneer’s broad user base and well established delivery services.

Sea’s e-commerce gross merchandise volume, or the value of goods sold, climbed a higher-than-estimated 25% to $25.1 billion in the third quarter. The company expects to reach a billion active users for e-commerce, Chief Executive Officer Forrest Li said during a conference in Singapore last week, without specifying a time frame.

In September, Shopee struck a pact with Alphabet Inc.’s YouTube in Indonesia, betting the video platform will help it attract more shoppers and stay ahead of rivals in its biggest market.

What Bloomberg Intelligence Says

Sea’s e-commerce partnership with the world’s most-used video-sharing platform, YouTube, will likely bolster its live commerce capabilities and turn up the heat on rivalry in Southeast Asian e-commerce. YouTube better positions Sea’s Shopee in facilitating purchases driven by influencers or celebrities, otherwise known as influencer marketing, to rival TikTok, the region’s most popular live-streaming app. PDD’s Temu, despite its ban in Indonesia, is growing users rapidly elsewhere in the region. Shein, another discount-driven web store that is encroaching on the region, could fund its growth with funds from its pending IPO.

-Nathan Naidu, analyst

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