0347 GMT - Tencent may need a fully developed e-commerce ecosystem to unleash its advertising potential, Nomura analysts Jialong Shi and Rachel Guo say in a research note. Tencent's video accounts ads surged over 60% on year in 3Q, likely accounting for 17% of the company's total market services revenue, they say. Tencent has also relaunched Mini Shops for merchants to build their WeChat-based stores, through which the merchandise can be shared to and accessed by WeChat users across most app properties including video accounts. However, "it remains to be seen whether the WeChat team can implement it well" given Tencent's relatively poor track record with the e-commerce business, the analysts say. Nomura maintains its buy rating on Tencent and keeps its target at HK$500.00. Shares last at HK$410.20. (sherry.qin@wsj.com)
(END) Dow Jones Newswires
November 13, 2024 22:47 ET (03:47 GMT)
Copyright (c) 2024 Dow Jones & Company, Inc.
免責聲明：投資有風險，本文並非投資建議，以上內容不應被視為任何金融產品的購買或出售要約、建議或邀請，作者或其他用戶的任何相關討論、評論或帖子也不應被視為此類內容。本文僅供一般參考，不考慮您的個人投資目標、財務狀況或需求。TTM對信息的準確性和完整性不承擔任何責任或保證，投資者應自行研究並在投資前尋求專業建議。