Roku (ROKU) is well-positioned with the dominant operating system in the connected TV market, particularly in the US, though rivals loom, UBS Securities said Friday in a report.
With 50% of the market share in US streaming households, Roku benefits from the shift in ad spending to streaming from traditional television, UBS said.
The company faces competition from major tech platforms and TV original equipment manufacturers such as Samsung and LG with these rivals viewing control of TV operating systems as "a major strategic initiative," UBS said.
"Deep-pocketed tech platforms and TV OEMs present significant competitive risks in the TV OS market despite Roku's first-mover advantage," the report said.
UBS initiated coverage of Roku's stock at neutral with a price target of $73.
Price: 69.20, Change: +0.52, Percent Change: +0.76
免責聲明：投資有風險，本文並非投資建議，以上內容不應被視為任何金融產品的購買或出售要約、建議或邀請，作者或其他用戶的任何相關討論、評論或帖子也不應被視為此類內容。本文僅供一般參考，不考慮您的個人投資目標、財務狀況或需求。TTM對信息的準確性和完整性不承擔任何責任或保證，投資者應自行研究並在投資前尋求專業建議。