Investing.com -- Quantum computing stocks soared in premarket trading Monday following Amazon (NASDAQ:AMZN) Web Services' (AWS) announcement of its Quantum (NASDAQ:QMCO) Embark Program.

Shares of quantum computing companies Quantum Computing Inc. (QUBT), Rigetti Computing (QBTS), and Quantum Corporation (QMCO) rose 14%, 13%, and 31%, respectively.

Amazon said the Quantum Embark Program aims to guide businesses in exploring quantum computing opportunities through structured advisory services.

Built around Amazon's quantum computing service, Braket, the program provides expertise across three modules: Use Case Discovery (NASDAQ:WBD), Technical Enablement, and Deep Dive.

The company said the initiative targets organizations at various stages of quantum readiness, helping them identify relevant use cases and develop a roadmap for integrating quantum technologies.

AWS highlighted testimonials from early adopters, including Australia's Westpac and financial services giant Vanguard Group. Westpac's Nick Munro highlighted the importance of future-proofing through emerging technologies, while Vanguard's Bimal Mehta noted the potential for quantum computing in portfolio optimization and risk prevention.

The market reacted enthusiastically to the announcement, signaling growing interest in quantum computing's commercial potential.

AWS's program could accelerate the adoption of quantum technologies by addressing key challenges, such as navigating industry hype and balancing short-term exploration with long-term investment.

Quantum Embark joins a wave of initiatives by tech giants to expand quantum computing capabilities. By simplifying access and offering expert-led guidance, AWS is positioning itself as a leader in helping businesses unlock the strengths of quantum computing.

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