** Brokerage J.P. Morgan raises rating on lingerie maker Victoria's Secret VSCO.N to "neutral" from "underweight"

** Hikes PT to $45 from $29, says co's improved products such as sleep and PINK, and its core intimates are helping drive strong business momentum in Q4

** Says marketing efforts such as its fashion show in October have led to resilient consumer response to Black Friday weekend

** Management noted the Spring 2025 product assortment will continue to benefit from new styles including the amplification of Swim - brokerage

** Brokerage Telsey Advisory Group says Victoria Secret's positioning as sexy, glamorous and accessible luxury seems to be resonating with customers

** Telsey hikes PT to $50 from $40, citing strong traction of beauty and branded products

** Four of 12 brokerages rate the stock "buy" or "higher", five "hold" and three "sell"; their median PT is $44.50 - LSEG

** Up to Friday's close, stock up nearly 81% YTD

(Reporting by Anuja Bharat Mistry in Bengaluru)

((AnujaBharat.Mistry@thomsonreuters.com;))