James_Hetfield_CASE_special_edition_CTL

On display

CNH designs special edition CASE compact track loader inspired by Metallica frontman James Hetfield

Basildon, December 16, 2024

A special edition compact track loader from CNH construction brand CASE Construction Equipment was on display at the YouTube Theater in Inglewood, California, USA at the Helping Hands charity concert. Held on December 13, this annual event is organized by the rock band Metallica’s All Within My Hands charitable foundation.

Following its debut, this custom-designed CASE TV450B compact track loader is destined for use at the ranch of Metallica frontman and co-founder James Hetfield. Hetfield commissioned the design as part of an equipment supply agreement with our CASE brand.

The CNH Design team brought their expertise to the project to develop proposals inspired by Hetfield’s career and persona.

• The winning proposal was submitted by John Piper, a rising design talent here at CNH. Piper crafted a concept that recalled one of Hetfield’s tattoos, a skull with wings, together with the sharp iconic font reminiscent of his band’s graphics and album artwork. He also drew from the pinstriping in Hetfield’s private hotrod collection. All these elements were integrated atop a sandy camouflage pattern reminiscent of Hetfield’s signature Snakebyte electric guitar – a direct request from the artist.
  
  
• CNH Senior Designer Darin Weisensel led the production phase of this project, working to bring the custom design to life on the CASE TV450B.
  
  

Built at the CASE production facility in Wichita, USA, the TV450B compact track loader is an industry fixture. Tough and rugged, it performs tasks such as digging, loading and dumping in commercial and residential construction activities as well as landscaping.

Our remarkable people transformed this special edition compact track loader from a designer’s sketch into a one-of-a-kind machine, providing our iconic CASE brand with a unique opportunity to make its distinctive mark with an exceptional delivery.

CNH Industrial (NYSE: CNH) is a world-class equipment, technology and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

For more information and the latest financial and sustainability reports visit: cnh.com

For news from CNH and its Brands visit: media.cnh.com

Media contacts:

mediarelations@cnh.com

Attachments

• James_Hetfield_CASE_special_edition_CTL
• 20241216_PR_CNH_Hetfield_CASE_Design
• On display