** Shares of buy now, pay later firm Affirm Holdings AFRM.O rise as much as 6.3% to $67.35
** Brokerage Jefferies upgrades stock to "buy" from "hold", raises PT by $12 to Street high of $82
** Says upgrade is predicated on recent growth trends, upside to consensus gross merchandise volume estimates
** Also cites co's margin expansion, credit, rate tailwinds and relative undervaluation of stock behind rating raise
** Notes AFRM has shown its ability to grab larger share of a growing buy now, pay later market, suggesting upside revenue potential
** Says co can sustain further growth while maintaining a healthy margin and expense efficiency
** Ten of 19 brokerages rate the stock "buy" or higher, and nine "hold"; with a median PT of $57 — data compiled by LSEG
** Including session moves, stock has risen ~31% YTD
(Reporting by Neil J Kanatt in Bengaluru)
((Neil.JKanatt@thomsonreuters.com))
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