1412 GMT - Prada Group and Richemont brands are on a positive trajectory among buyers in the digital environment, according to brand heat data, Stifel analyst Rogerio Fujimori says in a note. Stifel's luxury brand heat tracker focuses on the digital momentum of leading luxury brands using social media, YouTube, Google Trends or website traffic. Strong brand heat for Prada's Miu Miu and the group's namesake brand support the buy rating of the Italian luxury fashion firm, Fujimori says. Data for Richemont's heavyweight brands Van Cleef & Arpels and Cartier also backs the buy call on the Swiss luxury group, he adds. Shares in Prada and Richemont are up 2.8% and 0.6%, respectively. (andrea.figueras@wsj.com)
(END) Dow Jones Newswires
December 17, 2024 09:12 ET (14:12 GMT)
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