As a personal treat this year, as part of Black Friday sales I finally took the plunge on something I've long coveted: a subscription to NYT Cooking.
The recipe juggernaut celebrated 10 years of publishing in September, following a massive expansion in 2021 and the development of a wildly successful app.
As a product, it's bolstered The New York Times' business model. Other publishers have tried to get in on the act, including The Guardian, which launched its own subscription-based food app, Feast, in April.
NYT Cooking says it published around 1,000 recipes in 2024, and it's clear that much of the appeal is on comfort food, un-fussy recipes, and shrewd attention to social media trends.
Last week, it released its annual top 50, which I took as a challenge.
I chose the five recipes with the highest number of ratings and which all had five stars at the time of writing (I couldn't obtain a key ingredient for one, so skipped to the sixth in that instance.)
Some recipes wowed me — while others left me frankly puzzled.
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