(Bloomberg) -- Mobvista Inc. is exploring a sale of its mobile advertising platform Mintegral after receiving interest from prospective buyers including US private equity firm Bain Capital, according to people familiar with the situation.

Mobvista, controlled by co-founders Duan Wei and Clement Cao via Seamless Technology Ltd., is working with a financial adviser to evaluate options including a potential sale of Mintegral, said the people, asking not to be identified because the deliberations are private. 

Considerations are preliminary and may not lead to any transaction, the people said. Other suitors for the business could also emerge, they added.

Representatives for Mobvista and Bain Capital declined to comment.

Mobvista shares have surged almost 190% this year in Hong Kong, valuing the company at about $1.7 billion.

Founded in 2013, Mobvista provides advertising and analytics tools for app developers and marketers. It has 18 offices globally, according to its website, and has expanded over the years both organically and via acquisitions. Its shareholders include Singapore state investor GIC Pte with a roughly 5% stake. Mintegral is a data-driven, programmatic, and interactive advertising platform for mobile apps.

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