We recently published a list of 10 Firms Buck Broader Market Optimism. In this article, we are going to take a look at where BlackBerry Limited (NYSE:BB) stands against other firms buck broader market optimism.

Wall Street’s main indices finished in the green territory on Friday amid a series of catalysts buoying investor appetite.

The Dow Jones Industrial Average rose by 0.80 percent, while the S&P 500 and Nasdaq Composite rallied by 1.26 percent and 1.77 percent, respectively.

Despite the wider optimistic sentiment, 10 companies managed to post declines. Here is why:

To come up with Friday’s top losers, we considered only the stocks with at least $2 billion in market capitalization and $5 million in daily trading volume.

A research engineer surrounded by hardware, demonstrating the company's secure container offerings.

BlackBerry Limited (NYSE:BB)

Shares of BlackBerry Ltd. (NYSE:BB) dropped by 3.66 percent or 0.14 points to finish Friday at $3.68 apiece as investors pocketed early gains after touching a 52-week high at intra-day trading.

Earlier this week, the company made a strategic decision to relaunch the QNX brand in response to the growing clamor from customers, partners, and stakeholders.

The QNX offers a wide range of safety-certified and secure software products to fuel the development of next-generation software-defined vehicles (SDVs) and mission-critical applications.

The revitalized QNX brand will debut at CES 2025, which will take place from January 7–10 in Las Vegas. The company noted that the rebranding strategy not only honors the legacy of QNX but also unlocks new streams for growth, enabling the IoT division to meet evolving market demands with precision-engineered solutions.

Overall, BB ranks 8th on our list of firms buck broader market optimism. While we acknowledge the potential of BB as an investment, our conviction lies in the belief that AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than BB but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.

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Disclosure: None. This article is originally published at Insider Monkey.