Release Date: January 08, 2025
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: Can you provide more details on the growth investments and their impact on Q1 and Q2 financials? A: Stephen Young, CFO, explained that Franklin Covey spent just under $3 million on growth investments in Q1 and expects to spend over $4 million in Q2. The total planned investment for the year is $16 million, with the remaining amounts to be evenly distributed in Q3 and Q4.
Q: What early returns have you seen from the growth initiatives, particularly in terms of new logos and deferred subscription revenue? A: Paul Walker, CEO, noted that the company initiated pilots over 18 months ago, which showed promising results. The new structure, fully implemented as of December 1, is expected to increase marketing lead generation, pipeline size, and invoiced revenue growth in the latter half of fiscal '25.
Q: How does the new sales structure impact your target market and client acquisition strategy? A: Holly Procter, Chief Revenue Officer, explained that the sales team is now organized by segments based on company size, allowing for more tailored solutions. This segmentation enables Franklin Covey to target a broader range of clients, from SMBs to large enterprises, with specialized offerings.
Q: What lessons were learned from the pilot project for the new sales model, and what are you optimistic about? A: Paul Walker highlighted that the pilot confirmed the need for specialized roles in sales, focusing on either landing new clients or expanding existing ones. This specialization has improved hiring and recruitment, and adjustments in sales compensation have been made to better incentivize these roles.
Q: How will the remaining growth investments be allocated throughout the year? A: Paul Walker stated that the remaining investments will focus on augmenting the sales development team and increasing marketing efforts aimed at lead generation. These efforts are designed to support both new client acquisition and expansion within existing accounts.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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