Magnite (MGNI) said Tuesday it was picked as FIFA+'s global programmatic provider.
The company said it will support video and display advertising on FIFA+ in North America, Europe Middle East and Africa, Latin America, and Asia Pacific.
FIFA+ is a digital platform that provides free access to live soccer games, documentaries, and archived content.
Financial details weren't provided.
MGNI shares were edging 0.8% higher in recent trading.
Price: 15.65, Change: +0.12, Percent Change: +0.77