Blue Owl Capital (OWL) said Sunday it plans to expand its sponsorship across all Grand Slam tennis events in 2025.
The firm will become the exclusive financial services partner of professional tennis' Player Patch Program, placing its logo on select players' shirts in singles and doubles matches, Blue Owl said.
The company's branding will appear in major Melbourne transit hubs and on various digital platforms during the Australian Open to boost its visibility in Australia and across the Asia-Pacific region, it added.
Australian tennis player Jordan Thompson will serve as Blue Owl's Athlete Ambassador at the 2025 Australian Open, according to the company.
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