0215 GMT - Australian advertising markets are primed for growth in 2025, according to oOh!media's new bull at Macquarie. An analyst note from the investment bank points to the likely boost to consumer and business confidence from interest-rate cuts that are widely expected to occur during the year. This should benefit outdoor advertiser oOh!media, where the analyst sees operating leverage improving due to cost cuts. Pricing within the outdoor advertising industry is also becoming more rational and pressures on margins should ease, they add. Macquarie cuts its target price by 7.1% to A$1.45 but raises its recommendation to outperform from neutral. Shares are up 5.5% at A$1.245. (stuart.condie@wsj.com)
(END) Dow Jones Newswires
January 14, 2025 21:16 ET (02:16 GMT)
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