Following Samsung (SSNLF), Counterpoint Research notes Apple (NASDAQ:AAPL) now ranks second in worldwide smartphone market share for 2024. Apple commands a 18%, down from 19% last year; Samsung keeps 19%, a little decline from 20% in 2023
.With the popular A-series portfolio and significant demand for its AI-oriented S24 series, Samsung maintains leadership. In Europe and the United States, the S24 series excels especially, reinforcing Samsung's position.Apple's iPhone 16 series gets mixed reviews, mainly related to Apple Intelligence feature delays. Apple does, however, find expansion in areas such Asia, Africa, and Latin America.
Demand for the Pro and Pro Max variants keeps rising in China; Q4 2024 sales might even reach 50%.Reversing a decade-low in 2023, global smartphone sales climb 4% in 2024. Globally, consumer sentiment is improving; in Europe, China, and Latin America especially, it is showing a healthy improvement.
Apple is providing discounts on iPhone 16 models in China in order to keep its hold in a very cutthroat market while challenging Huawei.
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