Sephora's CEO said teenagers only need three skincare products and need to stop buying products inappropriate for their age.
In a keynote speech at the National Retail Federation's Big Show on Monday, CEO Artemis Patrick said that she was all about "using the right appropriate skincare for the appropriate age."
She said that she had a conversation with her co-speaker, PWC's retail expert Kelly Pedersen, about his 13-year-old daughter "trying to buy products that she shouldn't be putting on her skin."
She said, "And I told him to tell her the CEO of Sephora told her not to do that."
"Just cleanser, moisturizer, and SPF for a 13-year-old. That's all you need," Patrick added.
Patrick's comments come after numerous reports of younger Gen Alpha shoppers going ham on expensive skincare and makeup products at Sephora.
The "10-year-old girls in Sephora" retail phenomenon went viral on TikTok last year, with Sephora customers and employees alike posting about how they spotted young shoppers shelling out on expensive skincare products.
Doctors and dermatologists previously told BI that teenagers needed only cleansers, moisturizers, and sunscreens for their skin and did not need to think about antiaging products like retinol or vitamin C serums.
"Most young people do not need to use any of these products. Their skin is young and does not have the photodamage of those in their 30s and 40s," Jamie Glick, a dermatologist with the New York Dermatology Group, told BI in May.
Apart from talking about skincare for teens, Patrick also said in her Monday chat that Sephora would be getting a major facelift, with all of its North American stores getting redesigns in the next five years.
Patrick said it will be the "largest capital project for Sephora in its history and that the redesign, as a whole, aimed to give Sephora customers in different regions a consistent experience.
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