PubMatic (PUBM) and TCL said Wednesday they have formed a collaboration aimed at improving advertising for live sports.
Financial details weren't disclosed.
Under the partnership, TCL will combine its programmatic streaming inventory, including NFL Channel and CBS Sports, with PubMatic's platform to drive demand and improve targeting, the companies said.
PubMatic shares were 0.4% higher in recent trading.
Price: 14.92, Change: +0.09, Percent Change: +0.61
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