a.k.a Brands CEO Ciaran Long on DTC vs Wholesale: ICR Conference 2025

Exec Edge
01-22

Exec Edge hosted a fireside chat at the ICR Conference 2025 with Ciaran Long, Chief Executive Officer at a.k.a. Brands Holding Corp. (NYSE: AKA). The in-person interview was joined by Editor-in-Chief John Jannarone and they discussed the company’s key strategies for growth and how to sustain it moving forward, why a.k.a. Brands shifted to an omnichannel approach across many of its brands, and more.

Watch the full recording:

About Ciaran Long

Ciaran Long holds almost 25 years of financial leadership, strategic development and management experience. Under his leadership, a.k.a. Brands’ EBITDA increased, and the U.S. business expanded with the opening of physical stores across multiple brands. Originally a digitally-native Company, Mr. Long developed a path to profitable growth by shifting to omnichannel sales and leveraging the proven test-and-learn model that was first used by Princess Polly.
Prior to joining a.k.a. Brands in 2021, he served as Chief Financial Officer of eCommerce & Vice President of Finance for Membership, Marketing and Supply Chain at Sam’s Club. Mr. Long has also held leadership positions within Walmart’s eCommerce division, and he served as Co-Founder and Chief Executive Officer of CleanGrow, a chemical manufacturing company that develops technology to measure water quality parameters for the horticulture and environmental market.

About a.k.a. Brands Holding Corp.

a.k.a. Brands is a portfolio of next-generation fashion brands for the next generation of consumers. Each brand in the a.k.a. portfolio targets a distinct Gen Z and millennial audience, creates authentic and inspiring social content and offers quality exclusive merchandise. a.k.a. Brands leverages its next-generation retail platform to help each brand accelerate its growth, scale in new markets and enhance its profitability. Current brands in the a.k.a. Brands portfolio include Princess Polly, Culture Kings, mnml and Petal & Pup.

Contact:

Exec Edge

Editor@executives-edge.com

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