Prudential Financial, Dai-ichi Life to Partner on Product Distribution, Asset Management

MT Newswires Live

2025/01/24

Prudential Financial (PRU) and Dai-ichi Life Holdings said late Thursday they plan for a strategic partnership focused on product distribution and asset management.

The companies said the agreement will involve Prudential using Dai-ichi's Neo First Life Insurance unit as an exclusive partner to distribute certain life insurance products in Japan through its Life Planner sales channel.

Prudential's investment manager also plans to provide asset management services to subsidiaries of Dai-ichi Life, including management of asset classes such as structured products and private credit.

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