Starbucks CEO Draws on Taco Bell Bench -- Market Talk

Dow Jones

2025/01/28

0937 ET - Starbucks CEO Brian Niccol has recruited three executives who he overlapped with during his years at Taco Bell, bringing outside leadership to a company that typically appoints from within. Starbucks's global chief brand officer, and incoming chief store development officer and chief stores officer, all served as Taco Bell executives. Taco Bell is Yum Brands' standout division in the U.S., known for the creativity of its marketing and product campaigns. Starbucks down 0.9% in early trading. (heather.haddon@wsj.com; @heatherhaddon)

(END) Dow Jones Newswires

January 28, 2025 09:37 ET (14:37 GMT)

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