SoFi Adds Large Financial Services and Lending Client to Platform -- Market Talk

Dow Jones

01-27

0815 ET - SoFi Technologies says it has signed to its technology platform a large, U.S. based financial services provider that offers short-term consumer loans, card services, check cashing and other financial products. The customer has a large and highly active debit card portfolio, and will use SoFi's technology to power new and existing capabilities, the company says. Once the client has fully transitioned to SoFi's platform in early 2026, it will be among its top 10 clients in terms of revenue, SoFi says. The company has also signed a leading hotel rewards brand for its co-branded card program, set to launch in the first half of 2025. (dean.seal@wsj.com)

(END) Dow Jones Newswires

January 27, 2025 08:15 ET (13:15 GMT)

Copyright (c) 2025 Dow Jones & Company, Inc.

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