EXCLUSIVE: PodcastOne Partners With Amazon For Distribution, Expanding Monetization and Ad Targeting for Top Podcasts

Benzinga
01-30

On Thursday, PodcastOne (NASDAQ:PODC) announced that it had moved its existing programming network to Amazon.Com Inc’s (NASDAQ:AMZN) hosting service ART19.

ART19 is a podcast distribution and monetization service that lets customers manage content and ad operations in one place. 

ART19 is a podcast hosting service that gives publishers and advertisers full control of their audio experience to better serve listeners, the company said.

Also Read: Spotify Hits Milestone: $10 Billion Paid to Music Industry in 2024, $60 Billion Since Founding

With a robust suite of publishing, distribution, monetization, and reporting tools, ART19 provides end-to-end solutions that allow podcast creators to connect with brands and develop measurable campaigns.

PodcastOne’s full roster of top-ranked podcasts includes programming across genres such as Barely Famous, The Bitch Bible, LadyGang, Gals on the Go, The Prosecutors, Court Junkie, Cold Case Files, I Survived, and Varnamtown. 

ART19’s advanced analytics and audience data on demographics, engagement metrics, and ad performance gives PodcastOne and its roster of top-performing podcasts a deeper understanding of listener behavior, making it easier to strengthen content that attracts, targets and retains advertisers and audiences. 

The move streamlines PodcastOne’s hosting capabilities while driving additional monetization opportunities. It will enable PodcastOne to unlock new monetization streams, optimize operations, and deliver even more value to advertisers and content creators. 

PodcastOne can implement programmatic advertising and direct sponsorship integrations by leveraging ART19’s advanced tools for dynamic ad insertion. 

PodcastOne CEO Kit Gray said the move ensures the stability of its current monetization streams and unlocks new growth opportunities.

ART19 CEO Sean Carr noted the addition of PodcastOne titles amplified its reach across a terrific new spectrum of personalized audio entertainment, enabling it to offer more meaningful connections between audiences and brands.

Price Action: PODC stock closed lower by 0.92% at $2.15 Wednesday.

Also Read:

  • Nasdaq Touts 10% Revenue Growth In Q4, Sets 2025 Expense And Tax Guidance

Photo by DC Studio via Shutterstock

Up Next: Transform your trading with Benzinga Edge's one-of-a-kind market trade ideas and tools. Click now to access unique insights that can set you ahead in today's competitive market.

Get the latest stock analysis from Benzinga?

    This article EXCLUSIVE: PodcastOne Partners With Amazon For Distribution, Expanding Monetization and Ad Targeting for Top Podcasts originally appeared on Benzinga.com

    © 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

    免責聲明:投資有風險,本文並非投資建議,以上內容不應被視為任何金融產品的購買或出售要約、建議或邀請,作者或其他用戶的任何相關討論、評論或帖子也不應被視為此類內容。本文僅供一般參考,不考慮您的個人投資目標、財務狀況或需求。TTM對信息的準確性和完整性不承擔任何責任或保證,投資者應自行研究並在投資前尋求專業建議。

    熱議股票

    1. 1
       
       
       
       
    2. 2
       
       
       
       
    3. 3
       
       
       
       
    4. 4
       
       
       
       
    5. 5
       
       
       
       
    6. 6
       
       
       
       
    7. 7
       
       
       
       
    8. 8
       
       
       
       
    9. 9
       
       
       
       
    10. 10