1245 ET - Brinker International's Chili's Grill & Bar chain launched a social media campaign around its Triple Dippers appetizer last April that seems to be paying off. "We basically doubled that business," CEO Kevin Hochman says on a call with analysts. The company's marketing team partnered with social media personalities to advertise the Triple Dipper, an assembly of three appetizers and dipping sauces, and the results have been "exceptional," Hochman says. Triple Dippers made up about 14% of total sales at Chili's for 2Q. The campaign brought in younger guests, drove up average check size and prompted more diners to return, the CEO says. (dean.seal@wsj.com)
(END) Dow Jones Newswires
January 29, 2025 12:45 ET (17:45 GMT)
Copyright (c) 2025 Dow Jones & Company, Inc.
免責聲明：投資有風險，本文並非投資建議，以上內容不應被視為任何金融產品的購買或出售要約、建議或邀請，作者或其他用戶的任何相關討論、評論或帖子也不應被視為此類內容。本文僅供一般參考，不考慮您的個人投資目標、財務狀況或需求。TTM對信息的準確性和完整性不承擔任何責任或保證，投資者應自行研究並在投資前尋求專業建議。